In the tech-savvy of today's society children are becoming increasingly aware and more informed than ever before. They have the decision-makers in their own right. Global tweens "aged between 8-14 are much more complex than previous generations. They are the first generation to be raised entirely in the digital age of computers, DVD's, iPods, cell phones, SMS, and the ever-growing Internet. It is easy to underestimate its advanced preferences and their impacton the worldwide marketing, especially since they do not like to be treated like children and play a major role in the decision-making, together with their parents.
According to Martin Lindstrom, a leading expert on branding, 80 percent of all global brands now deploy eines''zwischen strategy.''That you should not be surprising, since the age group is estimated to jump in spending 15 billion U.S. dollars will be involved in influencing years and strong ' '' 'more than 30 billion U.S. dollars in other spending by parents,including cars and household appliances.
I hope you are still here with me, because to tell the truth ... "Global Tweens have an enormous impact on the orthodontist their parents in the selection of the beautiful smile that is so important in today's image conscious society, a reality" too. Not only do these kids want straight teeth, they want to go to the coolest orthodontist in the city and the orthodontist that all her friends go to for treatment.
"Global Tweens" is not concerned about the cost orQuality of care. They are only concerned about their orthodontist the "A" list. Gone are the days of the parents, a decision solely on the recommendation of their general dentist is based. Parents today to listen to recommendations from friends, family, what will their child and also the one who recommended her dentist. Often more than one new patient consultation plan before it to evaluate a decision on the perceived value for the treatment. If the parents are quite comfortable in bothOffices and not on "their child's dream team" list, guess what? You lose ... If parents spend more than $ 5000 to straighten her baby teeth, they want to work be sure their child is happy and motivated, their final choice of treatment providers.
How do you market to a "global Tween"? Easy .... they surrounded in a comfortable and friendly environment to enjoy the both they and their parents. Here are a few suggestions:
1. During the first telephoneContact and mail correspondence, advise patients to show interactive website that teaches about orthodontics, what the office, as expected, and what you look like before the first date. Fun games and the possibility of computer-generated color switch locks, virtual braces, is also a good way to attract their attention.
2. Provide Internet access at the reception (parental control software, of course) DVD's on big screen in the film room (G or PG, to please theParents) or do not play violent games in the arcade, while setting the waiting time.
3. Toss in (flat screen TV age-appropriate content only) in the treatment area and high impact resistance monthly competitions with the opportunity to win great prizes, they can brag to their friends.
You 4.Top him with a fun and friendly team and orthodontic environment that offers excellent customer service, and you have a winning combination.
You may think I'm exaggerating, but think aboutthe most popular orthodontic practice in your area, or better yet, in the country. These practices are often shown in orthodontic publications. If you have decided that the extra bells and whistles are not necessary in your marketing plan in order to have the quality of orthodontic care for your patients, you right. But a global tween your target market, think again.
Are you going to meet the needs of the current digital generation of the 21 Century to meet or maintain business as usual?Ordinary orthodontic marketing strategies and tactics that will fail the new blood needed to gain and maintain a strong viable orthodontic practice in a highly competitive market does not cut it much longer. Implementation of "between" marketing strategy into your current marketing plan and look to grow your practice.
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